Sara’s Blog
If you want to be first person to know the promotions, just give me your email address.
What Makes a Persian Rug Worth the Investment?
A Collector’s View on Age, Merit, and Value Every rug shop calls their pieces “investment‑worthy.” Collectors are more demanding. They look at three big questions: What is it? How well was it made? How has it lived?[1] Here’s a...
Condition vs Character: How to Judge the Real Quality of a Vintage Persian Rug
Two rugs can look totally different—one crisp and “perfect,” one worn and mellow—yet the worn one can be far superior in quality. The key is learning to separate cosmetic condition from true merit: pattern, colour, materials, and workmanship.[1] Here’s how to see...
Sirjan Rugs
The Sirjan region is one of the richest regions in terms of ethnic diversity, including Turks, Kurds, Lurs, Arabs, Persians, and others who have migrated to or from this area for various reasons over successive periods. Ethnic diversity is a potential characteristic...
Najafabad rugs
Najafabad rugs, also known as Najaf-Abad rugs, have their origin in the city of Najafabad located near Isfahan in central Iran. This region is famous for its agricultural produce, especially pomegranates, and is also a renowned center for area rug weaving. The style...


